When designing a map to help users find their way around a campus or complex facility, it’s best to keep in mind what elements are most important for the user to see, and help them focus on the task at hand: finding their way.

Keep it Simple 

When introducing a user to an interface, you should be mindful of the user’s cognitive load, which is the amount of information a person’s mind can take in at one time; if you present the user with too much information to process all at once, it can slow down their ability to complete their task and make it appear more difficult.

With established modern UX patterns across wayfinding with popular apps like Apple Maps or Google Maps, it’s important to keep the user experience familiar, while guiding users through their experience. In map design, it’s best to keep the map itself simple and neutral, to provide the user a base layer of information in orienting – and place focus on the wayfinding UI like the route line, points of interest, or the animated blue dot.

Only Important Details

When designing the map, it’s best to consider what visual elements of the map layout would be most beneficial for the user to notice while they are finding their way around the facility. Key landmarks, notable walkways, and clearly marked exits and entrances can all be useful elements that make up the map. Other details like interior rooms, complex furniture arrangements, or patterns on the floor may provide more detail than is needed.

Do Not Distract

There are a lot of potential design elements that could be used in map design, but should only be used as needed – and each element should be thoughtfully considered when looking at the mapping experience as a whole. Flashy visualizations like 3D maps or heavy use of branding and saturated colors can actually harm the user experience, requiring a high cognitive load of the user, which could actually overwhelm them, or require additional time for the user to sift through which elements are most important.

Let Us Guide You!

Our design team will work with you to help translate complex floor plans into beautifully simple and user-friendly map designs. We’ll work with you to identify the most important areas of the map to focus on, which landmarks or exterior areas are best to illustrate, and what level of detail is ideal for your visitors. Additionally, our designers will help you in extending your brand to the map design, while keeping in mind the above best practices to deliver a perfect map design for your facility.

Chat with us today to discover how we can help you create an unforgettable experience for your visitors!

The post Best Practices for User-Friendly and Engaging Maps appeared first on Phunware.

What Is a Theme? 

A theme is a concept that maintains consistency in design elements while extending a brand to a new medium, content, or production. We come across themes regularly without even realizing it. For instance, when we buy a candle, the color & scent may differ, but we still refer to it as a candle. Similarly, the primary color in a brand may vary by customer, but it remains the primary color.

In mobile apps, themes take on a more defined role. It involves specifying and applying design elements such as colors, typography, icons, and other visual components to create a cohesive and unified look. Themes ensure that the app’s design is consistent across all its screens and interactions, making it more user-friendly and visually appealing.

Why Are Themes Important?

Themes help users navigate and understand the interface more efficiently, as consistent design patterns contribute to a sense of familiarity. They can also create an emotional connection between the user and the app. When an app uses a consistent color scheme and design language, it can build a sense of familiarity and trust with the user. As a result, it can increase engagement and loyalty and a better overall user experience. Here are other key reasons themes are essential.

Accessibility

Themes can be designed with accessibility in mind, ensuring that the app is usable by all users. Validating that color schemes, font sizes, and contrast levels are accessible improves readability, and accommodates users with visual impairments

Adaptability

Mobile devices come in various sizes, resolutions, and ratios. Themes can adapt to different screen sizes and orientations, ensuring the app looks good and functions well on multiple devices.

User Engagement

Well-designed themes can enhance user engagement by creating an appealing interface. Users are more likely to enjoy and interact with an app that has an attractive and well-thought-out design. Themes can set the tone for the app and influence the user’s perception of its quality and professionalism.

User Guidance

Themes can guide users through the app by highlighting essential elements, actions, or information. Consistent visual cues the theme provides help users understand the app’s structure and functionality.

Defining a Theme

Phunware has a well-defined system that lays down clear guidelines to define a theme. This foundation for customizing apps includes color codes, typography details, and guidelines for using UI elements. Following these guidelines ensures that the design is consistent throughout the product. Below is an example of how a defined theme seamlessly translates into a mobile app.

Customizing Themes 

Our design team will work with you to understand your brand identity and any design preferences to customize your theme. In addition, we gather information on the logo, color preferences, and overall branding guidelines so we can apply your brand colors to create a customized theme. Additionally, we can easily update elements of the theme if there are any changes in the brand by modifying the color value applied to the theme property. Below is an example of the same app layout, each with a customized theme.

Conclusion

Your application’s ability to effectively showcase your brand’s essence, values, and personality is paramount to crafting a seamless and gratifying user experience. By accurately reflecting your brand, your app can ensure that your target audience is captivated and engaged, leading to a higher likelihood of customer loyalty and retention.

Chat with us today to discover how we can help you create a personalized app!

The post Unleashing the Power of Themes for Exceptional Mobile Apps appeared first on Phunware.

The Age-Old Challenge of Wayfinding

Wayfinding is a term that has been introduced previously. It refers to the methods and tools we use to navigate complex environments. Think of the signs at an airport, the maps in a shopping mall, or even the breadcrumbs left by Hansel and Gretel. But in today’s fast-paced world, traditional signs just don’t cut it anymore, especially in hotels, where guests want to maximize their stay without getting lost.

Mobile Apps: The Modern Compass

Personalized and timely communication is essential for providing a positive pre-arrival experience. Endeavor to reach out to guests to welcome them, confirm their reservation, and provide them with information about your hotel and its amenities.

• Personalized Navigation: Imagine an app that not only tells you where your room is but also suggests the quickest route to the pool, gym, or dining area based on your preferences. Personalization is key!
• Instant Updates: No more outdated signs or maps. Mobile apps can be updated in real time, ensuring guests always have the most accurate information.
• Interactive Experience: With augmented reality (AR) and virtual reality (VR) features, some apps offer an immersive experience, allowing guests to “walk through” the hotel before even stepping out of their room.

The Impact on Guest Experience

Guest experience is at the heart of the hospitality industry. Hotels that understand and prioritize it always stand out. How does wayfinding via mobile apps enhance this experience?

• Reduced Stress: No one likes getting lost. Mobile apps ensure guests spend less time wandering and more time enjoying their stay.
• Enhanced Engagement: With interactive features, guests can explore the hotel and its services at their own pace, increasing engagement and satisfaction.
• Tailored Recommendations: Based on a guest’s preferences, apps can suggest dining options, spa treatments, or events happening in the hotel.

The Journey of a Guest: Before, During, and After

Mobile apps aren’t just about navigating within the hotel; they play a pivotal role in the entire guest journey.

• Before Arrival: Guests can explore the hotel, check out amenities, and select their preferred room. Some apps allow for virtual tours, giving guests a sneak peek of what awaits them.
• During Stay: Apart from navigation, guests can use the app for room service, spa bookings, or to communicate with the concierge. It becomes an all-in-one tool for a hassle-free stay.
• After Departure: The journey doesn’t end at checkout. Guests can provide feedback, book their next stay, or even access loyalty programs via the app, ensuring they remain connected with the hotel.

Why Every Hotel Needs an App

In today’s digital age, having a mobile app is no longer a luxury but a necessity for hotels. Here’s why:

• Staying Ahead of the Competition: Guests expect modern amenities and digital solutions. Hotels with intuitive mobile apps stand out and attract more bookings.
• Data Insights: Mobile apps can provide valuable data on guest preferences, helping hotels improve and personalize their services.
• Increased Revenue: With features like in-app bookings, promotions, and personalized recommendations, hotels can drive more sales and increase revenue.

Challenges and Solutions

While mobile apps for wayfinding are revolutionary, they aren’t without challenges.

• Technology Integration: Integrating new apps with existing hotel systems can be complex. However, with the right tech team and robust platforms, this can be smoothly addressed.
• User Experience: A poorly designed app can be more frustrating than helpful. Hotels must invest in user-friendly designs and regular updates.
• Adoption: Convincing guests to download and use the app can take time and effort. Offering exclusive promotions or features accessible only via the app can be a solution.

Adopting the Trend: Success Stories from Leading Hotels

In the ever-evolving hospitality landscape, numerous hotels have already embraced mobile apps for wayfinding, setting benchmarks for others. Here are some success stories that highlight the transformative power of these apps:

• The Tech-Savvy Resort: A luxury resort in the Maldives introduced an app that not only provided guests with navigation but also allowed them to book private dinners on the beach, spa sessions, and even scuba diving lessons. The result? A 25% increase in their in-resort bookings and rave guest reviews about their seamless experience.
• The Urban Business Hotel: Situated in a bustling city, this hotel’s app became a lifeline for business travelers. Besides in-hotel navigation, the app offered real-time traffic updates and the best routes to the city’s business hubs. Guests appreciated this thoughtful feature, leading to a spike in repeat bookings.

These success stories underline a simple fact: when hotels align technology with guest needs, magic happens. And in this digital age, mobile apps are at the forefront of creating memorable guest experiences.

Conclusion

The role of mobile apps in revolutionizing wayfinding and enhancing guest experience in hotels cannot be understated. As technology advances and guest expectations evolve, these apps will only become more integral to the hospitality industry. Hotels that recognize and adapt to this trend will undoubtedly lead the way in offering unmatched guest experiences.

Chat with us today to discover how we can help you revolutionize your mobile app strategy in hospitality!

The post Finding Your Way to Exceptional Stays: The Mobile App Revolution in Hospitality appeared first on Phunware.

The Hidden Cost of Lost Directions

It may surprise you to learn that wayfinding challenges are more than a minor inconvenience—they’re a costly affair. Take Emory University’s staggering $200,000 annual loss due to wayfinding inefficiencies as a wake-up call. The story is the same across medical campuses sprawling over city blocks—lost visitors, delayed care, and the inevitable financial leak.

A Labyrinth of Complexity

Imagine a vast complex with nearly 200 beds, multiple floors, and a constant state of flux due to renovations. Now consider that nearly one-third of first-time visitors and a quarter of hospital staff find themselves disoriented in these spaces. Traditional navigation aids falter here, where GPS signals can’t penetrate, and static signs become outdated overnight.

The Digital Compass: A Leap in Wayfinding

The answer to this disarray? A mobile wayfinding solution that offers real-time, on-demand digital navigation. Such technology not only alleviates the need for human direction but also curtails the margin for error, reduces patient and staff anxiety, and secures the revenue that would otherwise be lost to confusion, missed appointments and patients leaving without being seen.

The Phunware Difference

Not all digital navigation tools are created equal. Phunware stands apart, having deployed over 110 million square feet of cutting-edge wayfinding solutions across some of the world’s most complex environments. Phunware’s proprietary platform transitions seamlessly between indoor and outdoor environments and excels with real-time positioning, navigation, and multilingual, ADA-compliant guidance that doesn’t rely on WiFi, ensuring no one—regardless of their physical abilities—is left behind.

Charting a New Path in Healthcare

Phunware is not just navigating the present, but pioneering the future. We envision a world where wayfinding is no longer a source of stress but a gateway to efficient, cost-effective, and safer healthcare experiences. It’s time to transform the way we find our way in healthcare—turning a web of corridors into a clear, navigable path to wellness. Join us as we turn complexity into clarity, guiding you to better care, one tap at a time.

Click here to learn more

The post Transforming Healthcare Navigation: Phunware’s Vision for Stress-Free Wayfinding appeared first on Phunware.

At the forefront of this revolution is the Digital Patient Experience.

The importance of the digital patient experience cannot be overstated, as it plays a pivotal role in shaping patients’ perceptions and satisfaction with their care. Hence, investment in digital solutions is reportedly an essential action for improved healthcare experience.

After all, a positive patient experience can lead to increased satisfaction, improved treatment adherence, and even better health outcomes.

In this blog post, we’ll delve into the exciting world of digital healthcare, exploring how technology is shaping how we access and manage our health. From user-friendly healthcare apps and websites to the latest trends and innovations, and the challenges that come with this digital transformation – we’ll uncover everything including the building blocks of a successful digital patient experience.

Understanding the Digital Patient Experience

Digital Patient Experience (DPE) refers to the use of digital technology for patient engagement activities that take place both inside and outside the healthcare environment. Digital patient experience enhances the journey of a patient through a healthcare organization by making the process of receiving care easier and more efficient.

Unlike traditional healthcare interactions that often involve face-to-face consultations, paperwork, and manual processes, the digital patient experience leverages technology to improve accessibility, convenience, and efficiency in healthcare delivery. 

Benefits of a Positive Digital Patient Experience

The implementation of digital patient experience offers several advantages, not just for healthcare providers but also for patients. Some of the key benefits that come with a positive digital patient experience are:

Improved Patient Satisfaction

With the use of digital technology, patients have access to more personalized touch points with their care providers which leads to improved patient satisfaction and engagement. Patients can access their medical records, ask questions, view their results, and even book consultations with clinicians, all from their mobile devices. This promotes a higher level of engagement between patients and care providers leading to better health outcomes.

Enhanced Access to Healthcare Services

Digital technologies enable patients to access medical services, such as telehealth or virtual visits. This is helpful for patients who find it difficult to access healthcare services, such as aging adults or those living in rural areas.

Better Health Outcomes

Digital technologies enable effective monitoring of patient health records. This enhances diagnoses and empowers the healthcare organization to offer more personalized advice. 

Improved Operational Efficiency

With digital technologies, healthcare operational processes become faster and more efficient. From patient check-ins to storage of medical records, care providers can safely manage and store data in the cloud. Automation of healthcare processes such as scheduling, reminders, and follow-ups simplify operational processes, resulting in time-saving and fewer resource requirements.

Building Blocks of a Successful Digital Patient Experience

Patients today expect the same level of convenience and personalization from their healthcare providers as they do from other industries. Therefore, healthcare organizations must understand the core elements of a digital patient experience so they can meet patients’ expectations. The building blocks of a successful digital patient experience are:

Seamless Appointment Scheduling and Access

The first step towards creating a successful digital patient experience is to ensure that patients can easily book and access appointments. Utilizing online booking platforms and implementing virtual waiting rooms and telemedicine capabilities has been shown to increase convenience for both providers and patients thus, they should be a priority.

To further enhance the appointment scheduling and access process, healthcare providers can leverage the digital experience to guide patients throughout their journey, from booking to attending their physical appointments with instantaneous reminders, and GPS and on-site navigation to easily attend their appointments. 

Personalized Patient Portals

Empowering patients with access to their health records, customizable features, and patient-centric information is an integral part of digital patient experiences. Healthcare organizations should develop personalized patient portals with enhanced patient engagement capabilities.

Learn more about how Phunware’s tech delivers unmatched growth for healthcare organizations

Communication and Engagement Tools

Leveraging secure messaging and chatbots on the patient portals allows for effective. Patients can get quick responses to queries, and access interactive and educative resources. This will enable them to better understand their treatment plans and participate more in their care.

Integrating Wearable Devices and Remote Monitoring

Connecting patients’  wearables and implementing remote monitoring allow for real-time health tracking. Integrating devices such as smartwatches, and smart thermometers with patient portals will enable healthcare organizations to capture real-time patient wellness information and offer proactive healthcare interventions.

Designing User-Friendly Healthcare Apps and Websites

A fundamental part of making healthcare services better and more accessible is to ensure the digital patient experience delivers a good user experience (UX). Many factors contribute to good UX, including:

• Intuitive navigation with clear and concise instructions.
• Clear and organized information structure
• Visually appealing design

Responsive Design for Mobile Accessibility

Easy access to healthcare services on mobile platforms is now a necessity, and this is where responsive design comes into the picture. Responsive design helps healthcare platforms to adapt to different screen sizes, ensuring optimized features and usability across devices. It also entails designing healthcare platforms to be mobile-friendly, e.g., the use of large buttons for touching/tapping, optimizing image, scripts, and other resources to reduce load times.

Additionally, apps focused on monitoring and tracking health data need to provide reliable and secure data handling. This denotes the need for effective backend integration, security protocols, and testing approaches. 

Incorporating User Feedback and Iterative Improvements

To create functional healthcare apps and websites, it’s essential to collect patient feedback and iteratively use it to enhance the platform based on their needs. Some strategies for incorporating user feedback for improvement include

• Conducting usability tests with real users to identify pain points, areas for improvement, and opportunities for innovation.
• Providing accessible channels for users to share their feedback, such as surveys, contact forms, and social media.

Overcoming Challenges in Digital Patient Experience

As promising and transformative as the technologies propagating patient experience, some challenges must be addressed to fully realize the potential of the digital patient experience.

For example, ensuring the privacy and security of patient data is paramount as we transition to more digital technologies. Privacy and data security concerns can be addressed by implementing robust data security systems that comply with all applicable regulations such as the Health Insurance Portability and Accountability Act (HIPAA) and the California Consumer Privacy Act (CCPA). 

Additionally, all digital solutions should be designed with explicit data and privacy settings that give patients control over their data.

Bridging the Digital Divide

Disparities in digital access and literacy can lead to unequal access to healthcare and digital services. This results in a digital divide between underserved and marginalized populations and the general population. Healthcare providers can ensure inclusivity by collaborating with local municipalities to create more affordable access to digital technologies.

Additionally, training programs that provide digital literacy and healthcare information to underserved populations can be an effective way to bridge the digital gap.

Overcoming Technological Barriers

Integrating legacy systems with new digital solutions can be a major hurdle for healthcare providers. It can also be challenging to train healthcare professionals to use new digital solutions and technologies. To overcome these barriers, healthcare providers should focus on creating strategic plans that incorporate digital transformation across multiple platforms. It’s also important to provide caregivers with adequate training and support. 

By leveraging the strengths of digital technologies and existing healthcare processes, providers can effectively mitigate any technological barriers and drive greater patient experience.  

Future Trends and Innovations

With revolutionary solutions reshaping how healthcare works, the digital patient experience is quickly becoming the new reality of healthcare. Digital advancements and innovations have enabled us to transform the traditional healthcare experience into something more personalized, accessible, and cost-efficient.

Artificial Intelligence (AI) and Machine Learning (ML) are beneficial for healthcare in terms of personalized and predictive patient care and diagnosis. This technology can be used to monitor patient health at scale, as well as provide personalized recommendations and support for patients based on their medical histories.

AI and ML can also be used to support treatments with evidence-based data, enabling doctors to make more informed decisions about patient diagnoses and recommendations. An example of this is the Canadian AI company Atomwise, which uses AI-supported technology to analyze medical records and predict potential targeted therapies for cancers. 

Virtual and augmented realities (VR and AR) are also transforming healthcare by providing patients with immersive experiences. Phunware is pioneering geolocation-based triggers that deliver timely directions and content to users as they enter and exit the healthcare facility. With AR, this could be further be applied to wayfinding or other onsite experiences.

Furthermore, medical professionals can provide training for healthcare staff using virtual simulations to mimic real-world scenarios. 

Blockchain technology, although still developing, allows for secure data exchange between providers. This enables patients to easily switch between providers without worrying about loss of data. 

Blockchain facilitates data interoperability which ensures that data is accessible across different platforms and sources. This allows healthcare providers to share information across organizations thus, empowering patients to access the best healthcare regardless of their location. An example of such technology is the US-based company MedicalChain, which uses blockchain technology to securely transfer medical records between providers, resulting in better care for patients. 

Conclusion

As we’ve explored throughout this blog post, the digital patient experience is undeniably a cornerstone of modern healthcare. It is transforming how patients access and manage their health, leading to numerous advantages and most importantly better overall health outcomes.

To create a successful digital patient experience, it’s crucial to focus on these essential elements:

• Developing user-friendly healthcare apps and websites
• Addressing challenges like privacy concerns, digital divide, and technological barriers
• Keeping up with future trends and innovations such as AI, VR, AR, and blockchain

Embracing these key components and prioritizing the patient experience will help ensure your healthcare organization remains competitive and can always meet the changing needs of patients.

If you’re new to patient experience or already have an existing patient experience system but looking to elevate how patients perceive the care they receive in your establishment, chat with us to see how you can improve the quality of service one digital interaction at a time.

We provide comprehensive digital solutions for healthcare organizations to enable them to deliver a satisfying experience for their patients.

Chat with us to know how you can improve your patient experience one digital interaction at a time!

The post Revolutionizing Healthcare: The Digital Patient Experience appeared first on Phunware.

Healthcare organizations providing a positive patient experience will gain a competitive advantage. According to Deloitte research, hospitals with improved patient experience perform better financially. The research also found that nurse-patient engagement – how nurses interface with patients, has a profound impact on providing better care.

Why does patient experience matter for both patients and healthcare providers?

For patients, a positive experience can lead to increased trust in their care team, better adherence to treatment plans, and improved well-being. On the other hand, healthcare providers benefit from higher patient satisfaction scores, stronger patient-provider relationships, increased patient retention, and ultimately, a more successful practice.

In this blog, we’ll delve into the world of patient experience, exploring its importance and strategies for enhancing patient experience. We’ll also cover how to evaluate patient experience systems and how you can overcome common challenges with patient experience.

Understanding Patient Experience

Patient experience encompasses all interactions that patients have with healthcare providers, from the moment they step into a facility to the follow-up care they receive after treatment. It goes beyond just the clinical aspects of care, taking into account factors such as communication, empathy, and the overall environment. The quality of these experiences can significantly impact patient satisfaction, health outcomes, and even the reputation of healthcare providers.

Patient experiences can be broken down into two main categories: physical and digital. Physical experiences are those that occur in person, such as the way patients are greeted and treated by the staff, the cleanliness and comfort of the facility, and the overall level of care they receive. Digital experiences are those that occur online or through mobile devices, such as the ability to access patient records, schedule appointments, and communicate with providers.

Both physical and digital experiences are important to patient satisfaction. According to this study on the impact of a hospital’s physical environment, the physical environment of a healthcare facility can reduce patient stress and improve outcomes. The study also reported an increase in staff effectiveness in delivering care.

The Impact of Positive Patient Experience

A positive patient experience has a tangible impact on various aspects of healthcare, which include:

Improved Patient Satisfaction

When patients have a positive experience, they are more likely to be satisfied with their care and remain loyal to the healthcare provider. This can lead to increased patient retention and referrals.

Better Health Outcomes

A positive patient experience can contribute to better health outcomes by fostering trust and open communication between patients and healthcare providers. This, in turn, encourages patients to follow treatment plans more closely, resulting in improved health outcomes.

According to recent results from The Beryl Insitute – Ipsos PX Pulse, half (51%) of Americans surveyed believes a good patient experience contributes to their healing.

Reduced Healthcare Costs

A positive patient experience enables healthcare providers to identify areas for improvement, streamline processes, and reduce inefficiencies. This can lead to lower operational costs, decreased readmission rates, and reduced costs for healthcare organizations.

Strategies for Enhancing Patient Experience

A creative strategy is crucial in ensuring a seamless, positive experience for patients. Let’s dive into the different approaches that can help improve patient experience

Communication

Effective communication is fundamental to a positive patient experience. You can improve communication and information sharing by

1. Encouraging open communication and active listening in interactions between healthcare providers and patients.
2. Providing clear and comprehensive information about diagnoses, treatment options, and potential side effects.
3. Leveraging tools like patient portals, secure messaging, and telehealth to facilitate communication and information sharing.

Empathy and Compassion

Creating an empathetic and compassionate environment is vital for fostering trust and satisfaction. You can do this by

1. Cultivating a compassionate healthcare environment that encourages staff to treat patients with kindness, respect, and understanding.
2. Offering workshops and training sessions to help carers develop and refine their empathetic communication skills.
3. Recognizing and responding to patients’ emotional concerns and providing appropriate support.

Accessibility and Convenience

Ensuring that care is accessible and convenient can greatly enhance the patient experience. You can create accessible healthcare by

1. Implementing efficient scheduling systems and minimizing wait times for appointments
2. Enhancing accessibility for diverse patient populations such as language translation services and accommodating patients with disabilities or special needs such as braille signage in high-traffic areas like entrances and waiting rooms.
3. Creating a comfortable, welcoming environment with amenities like ample seating, and clean and accessible restrooms.
4. Providing physical accessibility such as wheelchair-accessible ramps and elevators, and accessible parking. You can also provide patients with tools that guide them to the right physical spaces, such as maps and wayfinding signs.

Shared Decision-Making

Involving patients in their care can also lead to better outcomes and higher satisfaction. You can encourage shared decision-making through these methods:

1. Actively engaging patients in discussions about their treatment options and preferences.
2. Providing educational resources and tools to help patients make informed decisions.
3. Collaborating with patients to set realistic and achievable health goals.

Continuity of Care

Ensuring continuity of care is essential for a positive patient experience. You can deliver a seamless experience through:

1. Coordinated care across different facilities such as primary care providers, specialists, and other healthcare professionals.
2. Effective transitions through healthcare settings and proper care handoffs
3. Personalized care plans that address each patient’s unique needs and preferences.

Technology plays an instrumental role in enabling this continuity of care. Electronic health records (EHRs), telemedicine platforms, and mobile applications facilitate real-time information sharing between healthcare providers, reducing the chances of fragmented or uncoordinated care. Furthermore, these digital solutions enable remote monitoring and virtual consultations, making it easier for patients to stay connected with their healthcare team and receive ongoing support. 

Patient Feedback and Engagement

Actively involving patients in their care and seeking their feedback can lead to valuable insights and improvements. You can do this by

1. Collecting regular feedback through surveys, focus groups, or informal conversations.
2. Inviting patients to participate in committees or advisory councils focused on enhancing care and patient experience.
3. Leveraging patient support groups where patients share experiences and learn from one another.

Unlock the full potential of your healthcare facility with Phunware’s innovative patient experience solutions!

Overcoming Challenges in Improving Patient Experience

Improving patient experience involves coordinating various aspects of care delivery which can often come with many challenges. Some of the prominent challenges include:

Resource Constraints

Healthcare organizations are often under-resourced, which can make it challenging to provide a high-quality patient experience. One way to work within resource constraints is to focus on the most important areas for improvement. For example, if a hospital is short-staffed and wants to improve wait times in the emergency room they could leverage technology to automate manual tasks such as check-in or accessing medical records.

Resistance to Change

When healthcare providers try to improve the patient experience, they often have to manage staff who are reluctant to adapt to the new ways. You can address this resistance by involving staff members in the planning process. When staff feel like they have a say in how things will change, they are more likely to be supportive of the change.

Cultural and Language Barriers

Healthcare organizations often face some challenges when handling patients from different cultural backgrounds. You can overcome these cultural and language barriers by hiring interpreters. Additionally, you can train staff on cultural competency as this will help them to understand the different cultures of their patients.

Measuring and Evaluating Patient Experience

Evaluating patient experience is essential for identifying areas for improvement. It also helps to ensure that healthcare providers are meeting patients’ needs and expectations. By regularly assessing patient experience, organizations can make data-driven decisions, track progress, and show their commitment to providing high-quality care.

Common metrics such as patient safety, wait time, bedside manner, and patient satisfaction surveys are handy measurement tools to evaluate patients’ experiences. Additionally, you can use The Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) survey to get a full picture of patients’ experiences if your healthcare organization is eligible to participate in the HCAHPS in the data collection and reporting involved.

Technology can also play an important role in capturing patient feedback. There are many technologies available today that you can use, such as patient portals, text messaging, and social media which often incorporate analytics that enable you to evaluate how patients are perceiving the care they receive from your facility.

You can use one or a combination of these tools to get feedback from patients and engage them in discussions about their experiences.

The data collected from patient experience surveys must be used toward improving healthcare over time. For example, if the data shows that patients are not satisfied with how their pain is managed, the healthcare organization can take steps to improve its pain management techniques.

Case Studies: Successful Patient Experience Initiatives

Virginia Hospital Center

An interesting case study of a successful patient experience initiative is how Virginia Hospital Center (VHC) improved its patient experience with a cohesive mobile app that focused on enhancing patients’ convenience and care.

VHC leveraged Phunware’s tech such as blue dot SDK, GPS, and more to provide patients, visitors, and staff with access to interactive maps that direct them to their location in real-time as well as enable patients to manage their appointments through remote telehealth.

Dignity Health

Another outstanding case study is how Dignity Health fulfilled the unique patient experience needs of its healthcare facilities across 39 sites.

Dignity Health leveraged Phunware’s tech to provide patients and visitors with solutions such as smooth routing throughout healthcare facilities across multiple floors. Patients can confidently navigate the facilities and access physicians and departments seamlessly.

The solution also benefited staff and administrators. They can further improve the patient experience with insights from the native analytics and business intelligence.

The Future of Patient Experience

The development and application of technology in healthcare is creating a new landscape for healthcare professionals. From increased access to medical data to sophisticated predictive analytics and artificial intelligence, these advancements enable healthcare organizations to prioritize improving the patient experience.

These technologies allow providers to shift from traditional, reactive care models to a proactive patient-centered model, with proactive health management, remote patient monitoring, and health notifications being just some of the applications.

Along with greater access to healthcare technologies, patient experience is also becoming an integral part of healthcare policy and reimbursement models. This shift from traditional cost-based reimbursements to value-based models will reward healthcare providers for delivering better patient outcomes. With patient experience becoming a factor for reimbursement, healthcare providers will be motivated to provide an improved service.

The integration of patient experience into healthcare policies is just the beginning of providing better care. Many healthcare organizations are exploring ways to use data to better understand patient needs and create tailored services. Additionally, with the rise of telemedicine, virtual reality, artificial intelligence, and robotics, it is foreseeable that digital health will become an invaluable complement to care.

Finally, healthcare systems worldwide are beginning to embrace patient-centered wellness, providing access to mental health services, nutrition plans, and lifestyle coaching to keep their patients healthy, active, and thriving.  

Conclusion

The importance of patient experience is evident from its potential to deliver better health outcomes, improve patient satisfaction, and reduce healthcare costs. To maximize the potential of patient experience, healthcare organizations must utilize vital strategies like effective communication and information sharing, show empathy and compassion, provide convenient healthcare services, and many more.

It’s also essential to evaluate your patient experience strategies using different metrics to ensure effectiveness. 

By now, you know why healthcare organizations need to prioritize patient experience. This prioritization will enable them to provide better care throughout the patient journey, increase patient loyalty, and unlock internal efficiencies that save valuable time and money.

If you’re looking to empower patients and enhance the care your healthcare organization delivers, Phunware provides cutting-edge tech that boosts patient engagement and improves operational efficiency.

Contact Phunware to start revolutionizing your healthcare organization with innovative patient experience.

The post The Power of Patient Experience: Enhancing Care and Empowering Patients appeared first on Phunware.

For services, the digital front door is the key that gives you access. It’s revolutionizing how people access the services they need and it’s becoming more essential now that services are transitioning online.

The digital front door is more than access to service alone, it also facilitates other important aspects of services. It enables providers to personalize their services and tailor them to their specific customers. It also allows for more streamlined security protocols to help protect customers’ data. 

In this blog, we’ll delve into the digital front door and how it is changing how consumers access services. We’ll explore the technologies that power these innovative platforms, examine real-world examples of thriving digital front doors, and the prospect of digital front doors and their potential impact on industries worldwide.

The Basics of the Digital Front Door

A digital front door is a virtual entry point that allows users to access a wide range of services and resources from businesses, organizations, or governments through a single, unified platform. This concept has gained significant traction in recent years, as more services are moving online to meet the growing demand for digital access and convenience. 

From healthcare to hospitality, the digital front door is revolutionizing how we interact with the services we rely on every day.

The key elements of a digital front door include:

1. User Experience (UX) – a well-designed user experience is crucial for any digital front door, as it ensures that users can efficiently navigate the platform and access the services they need with ease. This means having a clean, intuitive interface, with clear calls-to-action and seamless navigation.
2. Accessibility – a digital front door should be accessible to everyone, regardless of their technical skills or abilities. This means that the platform should be designed and developed with accessibility in mind, ensuring that it complies with relevant accessibility standards and guidelines.
3. Security and Privacy – as users will be sharing sensitive information through the digital front door, robust security measures and strict privacy policies must be in place to protect user data and maintain trust.
4. Integration – a successful digital front door should feature seamless integration with existing databases, customer relationship management (CRM) systems, or even external APIs.
5. Scalability – as the demand for services continues to grow, digital front doors need to scale to accommodate increased traffic, new features, and additional services. This means having a flexible architecture and infrastructure that can adapt and grow as needed.
6. Customization Options – an effective digital front door should offer personalization and customization options. This will allow your users to tailor the experience to their individual needs. For example, you could allow customers to choose their preferred language, and opt for targeted promotions, and personalized content. Delivering personalized experiences will enable you to better engage with your customers and foster long-lasting relationships.

Benefits of Implementing a Digital Front Door

There are many benefits to implementing a digital front door, which include:

Enhancing Customer Experience and Satisfaction

A digital front door can help to enhance the customer experience by making it easier for them to access the information and services they need. For example, a digital front door can allow healthcare patients to schedule appointments online, view their medical records, and communicate with their doctors through secure messaging. This can lead to reduced wait times, improved communication, and increased patient satisfaction.

A digital front door can help to enhance the customer experience by making it easier for them to access the information and services they need. For example, a digital front door can integrate with EHR (Electronic Health Record) systems to enable patients to manage appointments online, view their medical records, pay bills, and communicate with physicians and healthcare professionals through secure messaging. This can lead to reduced wait times, improved communication, and increased patient satisfaction.

Additionally, a digital front door can be used to provide wayfinding and location-based services to help users find their way around a facility and to locate specific services or departments.

Streamlining Access to Services

With a digital front door, customers can access a range of services through a single online platform. Gone are the days of confusing phone menus, long waiting times, and trips to different departments. The digital front door provides a seamless and intuitive experience, allowing customers to find the information with a few clicks.

Improving Efficiency

Organizations can also benefit from a digital front door if they leverage automation and digitization of processes. Automation improves an organization’s efficiency and scalability thereby reducing costs.

Case Studies of Successful Digital Front Doors

Case Study 1: Atlantis Paradise Island Resort

An outstanding case study is how Phunware’s tech helped Atlantis Paradise Island to provide guests with convenient services with an innovative digital front door. The solution enabled guests to discover and book unique vacation experiences, access interactive self-guided tours, and access real-time navigation across the resort.

Case Study 2: Virginia Hospital Center

Another interesting case study of a successful digital front door implementation is Phunware’s powerful healthcare solution for Virginia Hospital Center (VHC). 

VHC’s digital front door enabled patients to schedule both virtual and physical appointments, manage prescriptions, and find a doctor. The digital front door also integrates with MyChart, which allows patients to view information on their vital signs in real-time along with lab results, medications, and medical procedures.

Implementing a Digital Front Door Strategy

To launch a digital front door, we recommend you start by assessing your organization’s unique needs and goals. This involves evaluating your current service delivery methods, identifying gaps and inefficiencies, and understanding your customers’ expectations.

Having this clear picture of where your organization stands can help you better determine which features and functionalities your digital front door should include to address these needs and align with your overall business objectives.

Once you’ve identified your organization’s needs and goals, then you can start creating a detailed roadmap outlining the implementation process. This should include milestones, timelines, and resources required to bring your digital front door vision to life. A well-defined roadmap can help ensure that all stakeholders are on the same page and that you’re progressing as planned. 

Overcoming Challenges

Implementing a digital front door strategy often comes with challenges. For technology teams, the obstacles often include concerns about deployment timelines and internal investment from staff. For finance teams, you often need to justify the ROI on the investment. 

At Phunware we pride ourselves on needing minimal time from internal IT teams and we provide ROI analysis for all of our prospects to win over their internal teams.

Digital Front Door Technologies and Solutions

The core technologies that make up digital front doors include Software Development Kits (SDKs), Application Programming Interfaces (APIs), cloud computing, responsive mobile apps, and web development. Two or more of these technologies are often combined to build digital front doors. The three essential solutions of a digital front door include identity verification, authentication, and account optimization.

Identity verification solutions for example in EHR systems verify users’ digital identities, helping detect and prevent fraudulent activities. Authentication technologies are used to authenticate users, granting them access to digital services. Account optimization solutions allow businesses to tailor their customer service for a particular customer, creating a more personalized experience. 

Ensuring Security and Privacy in the Digital Front Door

One of the most important steps when designing a digital front door system is to establish a strong security policy. This should include measures such as

• Stringent password protection and two-factor authentication (2FA). 
• Preventing data breaches with techniques like privilege systems and strict access control policies. 
• Leveraging encryption to ensure only trusted users with a decryption key can read the data. 
• Implementing a firewall and anti-virus to deter malicious actors from accessing the system.
• Performing regular system reviews to identify potential security flaws. 
• Informing users on how you collect and use their data

Digital Front Doors in Different Industries

Digital Front Door in Healthcare

One industry where the digital front door has made a significant impact is healthcare. With the advent of COVID-19 and the ongoing digital transformation, healthcare providers are leveraging this innovative approach to enhance patient experiences and streamline their processes.

A survey conducted by Accenture found that 21% of Americans surveyed are willing to pay for digital health services. The survey also found that access to healthcare has improved for 26% of the respondents.

From telemedicine to appointment scheduling and remote patient monitoring, the digital front door is reshaping the healthcare experience. For example, instead of having a paper-based or phone-based system, healthcare organizations are now able to offer integrative scheduling, tracking, and payment systems. This helps to reduce administrative burdens while ensuring that healthcare organizations can meet the needs of their users.

Remote patient monitoring has also made it possible for activities such as vital signs monitoring, remote physiological monitoring, and mobile laboratory monitoring. These features enable patients to be monitored even when they are not physically present in the clinic. This helps to reduce the need for face-to-face visits, while also promoting improved access to care.

Digital front doors are not limited to remote services; they also play a crucial role in managing the entire patient journey, even when they visit a physical healthcare facility. From navigating to the facility, finding parking, and onsite wayfinding, digital front doors can guide patients every step of the way, ensuring a seamless experience.

With digital front doors, healthcare facilities can now offer mobile check-in options, allowing patients to check in for appointments using their smartphones. This reduces wait times and administrative burdens while providing patients with a convenient and efficient way to access services.

Digital front doors can also help healthcare organizations monitor dwell time – the amount of time patients spend in waiting areas or exam rooms. By analyzing this data, providers can identify bottlenecks and make improvements to enhance patient satisfaction. Additionally, digital front doors facilitate the distribution of follow-up surveys, enabling healthcare providers to gather valuable feedback and insights for continuous improvement.

Digital Front Door in Hospitality

The hospitality industry is one of the most customer-facing industries, and as such, it is constantly looking for ways to improve the customer experience. Hotels are now leveraging digital front doors to enhance guest experiences and streamline operations.

With digital front doors hotels can:

• Provide seamless check-in and check-out experience. Long gone are the days of waiting in queues at the reception desk to check in or out of your accommodation. With digital front doors, guests can now complete these processes through their smartphones or other devices, saving time and reducing stress. 
• Personalize their service and recommendations for individual guests by leveraging the power of data analytics from digital front doors. This personalization can create memorable experiences that keep customers coming back.
• Enhance guest communication with hotel staff and improve service delivery such as housekeeping, and query and issues resolution. This instant communication channel not only improves guest satisfaction but also enables hospitality providers to address concerns proactively and efficiently.
• Become more sustainable and thus save costs. For example, by replacing traditional key cards with digital keys, hotels can reduce plastic waste and save on production costs.

Digital Front Door in Government Services

Governments around the world are switching to digital front doors to transform their services. Digital front doors can help governments to:

• Improve access to services thus, enabling citizens to access services regardless of their location. This is especially important for citizens who live in rural areas or who have difficulty getting to a government office.
• Improve the citizen experience by providing a more convenient and personalized way to access services. Citizens can use digital front doors to find information, apply for benefits and permits, and pay taxes from anywhere.

Digital Front Door in Banking and Finance

In recent years, the emergence of the digital front door has completely changed the customer experience around banking and finance.

Digital front doors enable customers to access banking services from their computers, tablets, and phones. With online access to their bank accounts, customers are now able to manage and track their financial activities within a few clicks.

Digital front doors also give the convenience of logging in to complete tasks opening new accounts, paying bills, transferring money, and managing investments any time of the day.

A digital banking experience report found that about four out of ten customers now have an online bank, and 36% of them check it at least once a day.

Digital banking and investment planning services have especially made it easier for customers to monitor their financial activities. This objective for enhanced customer experience has led to the rise of a growing trend of ‘fintech’ companies that are using digital technologies to deliver innovative financial products and services, such as mobile payments, automated financial advice, and new methods of investing.

Digital Front Door in Education

The digital front door is revolutionizing access to and the delivery of education. From online courses to virtual learning, digital front doors pioneering more accessible learning.

For those of us who grew up going to school five days a week, the idea that education can now be accessed anytime and anywhere is mindboggling. Digital front doors are opening up educational opportunities to far more individuals around the globe than ever before. And from the comfort of school buildings or homes, students are reaping the benefits.

From reducing the cost of attending university to increasing the number of courses available, the introduction of digital front doors in education has been incredibly beneficial. With less time spend commuting and traveling, students now have much more time to focus on their studies. It has also enabled students to access the latest development in their field while saving money on textbooks and other resources.

For educators, the use of digital front doors allows them to offer custom and dynamic content. It also allows for quicker enrollment and feedback by using online forms, surveys, and real-time tracking systems. This helps educators stay connected with their students, to keep the students on track with their studies.

Measuring Success and ROI of a Digital Front Door

A well-designed and optimized digital front door will not only drive cost savings, but also improve customer satisfaction, reduce operating expenses, and lead to more efficient public services. 

Some useful metrics for measuring the value generated and return on investment (ROI) of a digital front door include:

1. User experience: This metric indicates customer satisfaction with the overall user experience. It includes assessing how easily customers can find information, complete tasks, and access services and other forms of support. 

To measure user experience effectively, consider incorporating various indicators that can provide insights into aspects such as customer acquisition rates, customer satisfaction, and most importantly, customer service quality and efficiency.

2. Cost savings: This metric indicates the cost savings of using a digital front door over traditional service methods. To measure the cost savings associated with your digital front door, you can check for the reduction in required physical space and improvement in staff and operational efficiency.

To ensure you are getting the most out of your digital front door, it is important to regularly measure and review all these metrics. Doing this will help you understand what is working and what isn’t, and provide you with insights on how to improve the effectiveness of your digital front door.

Conclusion

Digital front doors are transforming how businesses interact with their customers and service delivery to users across different industries. With features such as solid user experience, accessibility, security and privacy, integration, scalability, and customization- digital front doors have become essential for businesses looking to stay competitive in today’s digitally connected world. 

Digital front doors are proving revolutionary across various industries, such as healthcare, hospitality, government, banking and finance, and education, bringing users the convenience, cost savings, and personalized service they desire. As digital transformation continues, the power of the digital front door will only increase, driving further innovation and allowing companies to provide an even greater level of service to their customers.

At Phunware, we understand the importance of digital front doors for businesses of all types, thus we provide you with the solutions you need to succeed. Whether you’re looking to attract new customers with cutting-edge digital front doors or need to offer more convenience for your existing customers, Phunware’s comprehensive digital front door solution can deliver the technology you need.

Chat with us today to discover how we can help you transform service delivery!

The post The Digital Front Door: Revolutionizing Access to Services appeared first on Phunware.

Guest engagement requires understanding the needs of guests, their preferences and expectations, and delivering personalized experiences that exceed those expectations. Effective guest engagement strategies can lead to increased guest satisfaction, loyalty, repeat bookings, and ultimately, higher revenue.

In today’s competitive hospitality industry, guest engagement is more critical than ever. 

With countless options available, guests have high expectations and are quick to share their experiences online. Prioritizing guest engagement can help to create memorable experiences and build lasting relationships with your guests. 

In this blog, we will discuss the benefits of hotel guest engagement and share proven techniques on how hoteliers can implement effective guest engagement strategies. We will also explore how to measure guest engagement and overcome common challenges.

Understanding Hotel Guest Engagement

Guest engagement involves connecting with guests and building relationships through meaningful interactions. There are three main types of guest engagement:

• Pre-stay engagement is when you connect with guests before they even arrive at your hotel.
• In-stay engagement is how you connect with guests during their stay.
• Post-stay engagement involves connecting with guests after they’ve checked out of your hotel.

There are many benefits to engaging with hotel guests throughout their journey. Some of the most important benefits include:

• Improved guest satisfaction: When guests feel like they are being heard and their needs are being met, they’ll be more satisfied with their stay. 
• Increased revenue: When you engage guests adequately, they will be willing to spend money on more services. 
• Positive reviews and reputation: When guests have a positive experience, they are more likely to leave positive reviews online. This can help to improve the hotel’s reputation and attract new guests.
• Loyalty: Engaged guests are more likely to become loyal patrons.

Pre-Stay Guest Engagement

Engaging with guests before their arrival is the first step in the overall guest experience as it sets the tone for the entire stay. It helps in building excitement for the upcoming stay and establishes trust between the guest and the hotel. This early connection can lead to increased guest satisfaction, repeat bookings, and positive word-of-mouth referrals.

There are many strategies that you can use to engage with guests before they arrive, which include:

• Personalizing your communications with guests by using their names and any other information that you know about them. This will help to make them feel like you are genuinely interested in their stay.
• Connecting with guests on social media by sharing photos and videos of your hotel, as well as information about local events and attractions.
• Providing guests with advanced mobile experiences that allow them to explore your property and amenities. Phunware has implemented these pre-arrival tools for leading brands and they routinely see a 50% increase in amenity bookings before arrival.
• Offering concierge services to guests before they arrive. This could include helping them to book reservations, make travel arrangements, or even just answer questions.
• Offering loyalty programs to guests. This will give them a reason to stay with your hotel again and again.

In-Stay Guest Engagement

In-stay guest engagement involves providing exceptional service and creating memorable moments during the guest’s stay. Focusing on effective in-stay guest engagement enables hotel staff to address any concerns or issues promptly and create a personalized experience tailored to each guest’s preferences.

The strategies for engaging with guests during their stay include:

• Customizing the guests’ experience to their preferences and interests.
• Using technology to engage with guests. For example, providing them with access to a mobile digital concierge.
• Offering special services such as late checkouts, free upgrades, or even just a complimentary breakfast.
• Providing local recommendations such as things to do in the area to make the most of their stay.
• Hosting events and activities such as welcome reception, wine-tasting sessions, movie nights, etc.

Here are some extra tips for in-stay guest engagement:

1. Be responsive to inquiries: If guests have any questions or concerns during their stay, be sure to respond to them promptly. This will help to ensure that they have a positive experience from start to finish.
2. Be proactive: Don’t wait for guests to come to you with their needs. Offer to help them whenever you can. This will show that you are genuinely interested in their well-being.
3. Go above and beyond: Sometimes, the little things can make the biggest difference. A small gesture of kindness can go a long way toward making a guest feel special.
4. Thank your guests: A simple “thank you for staying with us” can make a big difference. Let guests know that you appreciate their choosing your hotel.

Post-Stay Guest Engagement

Engaging with guests is the last stage of the overall guest experience. It is important to maintain a pleasant relationship with guests after their stay as this increases the likelihood of future bookings and creates brand advocates who will recommend your hotel to others.

The strategies for engaging with guests after their stay include

• Sending personalized follow-up and thank-you notes.
• Requesting feedback to know what they enjoyed and what they think you should improve.
• Encouraging guests to leave reviews on your website or social media pages, and to refer their friends and family to your hotel.
• Offering incentives such as discounts and gift cards to encourage guests to return to your hotel.
• Offering loyalty rewards to guests who stay with you multiple times. This will show them that you appreciate their business and that you want them to return to your hotel again and again.

Measuring Hotel Guest Engagement

An essential step that helps to foster effective guest engagement is to measure your performance. You can measure your guest engagement using different metrics, then use the information to improve the service you provide and create a more enjoyable experience for guests.

The metrics you can use for measuring hotel guest engagement include:

1. Guest satisfaction scores: they tell you how satisfied guests are with their stay. You can collect these scores through surveys, interviews, or even just by observing guests’ behavior.
2. Guest loyalty: a measure of how likely guests are to return to your hotel in the future. You can track this by evaluating the reviews guests leave after their stay and repeat bookings.
3. Revenue Per Average Guest: This metric tells you how much money customers are spending in your hotel and the average cost per guest. It’s a good way of determining how effective your engagement strategies are, as customers spending more are likely to be those most engaged with your services and offerings.
4. Cumulative Revenue: This is the total amount of money your hotel has obtained from guests over a period of time and is a good indicator of repeat customers. If your Cummulative Revenue is increasing, it’s likely to mean you are engaging customers effectively and they are returning.

Challenges in Hotel Guest Engagement

Several challenges can make it difficult to engage guests effectively. Some of the most common challenges include:

1. Running a hotel with limited resources, which can make it difficult to invest in guest engagement initiatives.
2. A communication gap between hotel staff and guests, which can make it difficult to understand and address guests’ needs.
3. Difficulty in measuring results and tracking progress.
4. Inconsistent service quality, which can lead to a negative experience for guests.

To overcome these challenges, you should consider

1. Investing in staff training and development to improve service quality and communication skills.
2. Leveraging technology to streamline processes and enable your staff to be more efficient 
3. Establishing clear goals and objectives for your guest engagement initiatives
4. Personalizing guest experiences and empowering them to find the information they need at the right time with a unified digital experience.
5. Using data-driven insights to measure success and make improvements.

Case Studies of Successful Guest Engagement

Let’s explore how three leading hotel brands have implemented successful guest engagement strategies. These case studies will provide valuable insights for hotel owners and stakeholders in the hospitality business.

Atlantis Paradise Island Resort

An interesting case study is how Phunware’s guest experience solution helped Atlantis Paradise Island to deliver an astonishing experience for its guests. The solution enabled guests to manage their trip, seamlessly find their way to exclusive amenities around the resort, and allow them to book special excursions and dining experiences.

Gaylord Hotels

Another impressive case study is how Phunware’s Smart Hospitality Solution enabled guests to access all hotel details while also linking them to Marriott Bonvoy® for reservations, mobile check-in, and door access. The innovative solution features an on-property resort guide, activity calendar details, and interactive and real-time mapping as well as enabling guests to get reservations for restaurants and other leisure activities.

Trends in Hotel Guest Engagement

As the hospitality industry continues to evolve, hoteliers must stay updated on the latest trends in guest engagement. This will help ensure they can adapt to meet guests’ changing needs and preferences.

Innovations such as Mobile Engagement enable hotels and resorts to increase guest satisfaction, grow loyalty, and usher guests toward a delightful experience before and during their stay.

Realtime Wayfinding is another important technology reshaping the hospitality industry. Providing Wayfinding will ensure guests never get lost in a resort.

Hotels and resorts are also leveraging Geofencing to improve guest engagement. For example, Geofencing can be used to signal to staff that a new guest has arrived and to begin the check-in experience. Geofencing can also trigger automated and custom communication with guests.

Conclusion

Guest engagement in the hospitality industry is essential to provide a memorable experience for all guests. By implementing effective guest engagement strategies pre-stay, in-stay, and post-stay engagement, hoteliers can build relationships with guests, create a personalized experience tailored to each guest’s preferences, and increase their revenue.

Additionally, there are several trends in guest engagement such as Wayfinding, Mobile Engagement, and Geofencing that can empower businesses in the hospitality industry to offer innovative services. 

The importance of effective guest engagement is clear – it helps to ensure your guest have a positive experience, and come back to your hotel, ultimately increasing your revenue. 

At Phunware, we understand the importance of fostering a memorable experience for hotel guests, thus we provide you with the solutions you need to succeed. Whether you are looking to enhance your guest engagement strategies or need to build one from scratch, Phunware’s comprehensive mobile solutions can deliver the technology you need for robust hotel guest engagement. 

Chat with us today to discover how we can help you achieve guest engagement success!

The post The Art of Engaging Hotel Guests: Strategies and Tips for Effective Guest Engagement appeared first on Phunware.

Wayfinding is the process by which people orient themselves in physical space and navigate from one location to another. It’s like a compass for your brain, guiding you through unfamiliar territory.

Long before GPS and digital maps, people relied on natural landmarks, celestial navigation, and even the behavior of animals to find their way. Fast forward to today, and wayfinding has evolved into a multidisciplinary field that encompasses everything from signage and maps to architectural design and technology.

In this blog post, we will explore the fundamentals and complexities of wayfinding and share effective strategies for designing a functioning wayfinding system. We’ll also cover:

• Types of wayfinding 
• How wayfinding exists in different environments
• Wayfinding and how it relates to user experience (UX), accessibility, and technology.

Elements of Wayfinding

Wayfinding is an essential component of any environment, as it helps people to navigate their way around buildings, cities, and other spaces. The elements of effective wayfinding are

1. Signage – one of the most important elements of wayfinding. Well-designed signs can help people quickly and easily find their way to their destination. Signs should be clear, concise, and easy to read. They should also be consistent in their design and placement.
2. Lighting – well-lit spaces are easier to navigate than dark spaces. Lighting can also be used to highlight landmarks and other important features in a space.
3. Color – aids wayfinding by creating visual cues that help people to orient themselves in a space. For example, a common way to indicate the direction of travel is to use a consistent color scheme for directional signs.
4. Materials – the materials used in a space can also affect its wayfinding properties. For example, smooth surfaces are easier to navigate than rough surfaces. Materials can also be used to create visual interest and to help people to orient themselves in a space.
5. Architecture – well-designed buildings and other structures can help people easily find their way around. For example, open floor plans with clear sightlines make it easier for people to see where they are going.
6. Technology – technologies such as digital maps and real-time navigation via GPS, beacons, and WiFi can help people to find their way around even in unfamiliar places.

Types of Wayfinding

As people navigate through various environments, it’s crucial to have effective wayfinding systems in place. However, not all spaces are the same, and different situations call for different types of wayfinding solutions. The types of wayfinding available include:

Static Wayfinding

The most traditional form of wayfinding. This type includes physical signs, maps, other non-digital elements and static digital images that provide users with essential information about their surroundings. These systems are cost-effective and need little maintenance, making them popular choices for many environments. However, they may not be as versatile or adaptable as some of the more advanced options.

Dynamic Wayfinding

A newer type of wayfinding that uses technology to help people find their way. Dynamic wayfinding systems use digital technology to display real-time information and updates. Examples include digital screens showing live transportation schedules or directories that can be updated remotely. This type of wayfinding is more flexible than static systems, as the information can be easily changed to reflect current conditions or events.

Interactive Wayfinding

A type of wayfinding that takes user engagement to the next level by allowing users to interact with the system and receive personalized guidance. This can include blue-dot wayfinding, touchscreen kiosks, mobile apps, or even augmented reality experiences.

Interactive systems provide users with more detailed information and tailored directions, improving overall navigation efficiency and satisfaction.

Auditory Wayfinding

A type of wayfinding that uses sound to help people find their way. Auditory wayfinding can be used in conjunction with static wayfinding to provide a more accessible wayfinding experience for people with visual impairments. Examples of auditory wayfinding include spoken directions from a mobile app or strategically placed speakers that emit distinctive sounds to guide users along a path.

Wayfinding in Different Environments

Different environment presents unique challenges and requirements, making it crucial to tailor wayfinding solutions to meet specific needs.

Hospitals

Hospitals and healthcare facilities are often large and complex, with many different departments and services. Wayfinding can help patients, visitors, and staff to find their way around the facility quickly and easily thereby reducing stress and confusion.

Hotel and Resorts

Hotels and resorts are complex environments that often encompass a wide range of facilities and amenities, such as guest rooms, restaurants, conference halls, spas, and recreational areas. Wayfinding signs and directions in this type of environment is integral for guests and staff to easily move around and find their way to their destination. A great wayfinding system for hotels will integrate signage with maps, digital kiosks, and apps to provide guests with detailed information about the area. 

Airports

Effective wayfinding in airports helps to ensure a smooth travel experience. With thousands of passengers navigating through terminals, security checkpoints, and boarding gates, airport wayfinding should cater to these diverse audiences, using clear signage, digital displays, and interactive kiosks to provide real-time information and directions.

Shopping Centers and Malls

Malls and shopping centers can be overwhelming for visitors due to their size and complexity. A well-designed wayfinding system can enhance the shopping experience by guiding visitors to stores, restrooms, and other amenities. Incorporating digital directories and interactive maps can also help users find their desired locations quickly and efficiently.

Universities and Educational Institutions

Navigating sprawling campuses can be challenging for students, faculty staff, and visitors alike. A comprehensive wayfinding system will enable its users to locate classrooms, administrative offices, and other facilities. By combining static signage with digital solutions, universities can create an intuitive navigation experience that caters to the needs of their diverse populations.

Urban Environments

Urban environments present unique wayfinding challenges due to their scale and complexity. Public spaces, parks, and transportation hubs all require effective wayfinding systems to guide users through the city. Integrating traditional signage with digital solutions, such as mobile apps and interactive kiosks, can create a seamless navigation experience that connects people to their surroundings.

Designing Effective Wayfinding Systems

The foundation of an effective wayfinding system lies in understanding the people who will use it. Consider factors such as age, cultural background, and accessibility needs when designing your system. Observe how users navigate your space and identify any areas where they may struggle or become disoriented. For example, a hospital may have patients with mobility issues, requiring clear paths and easy-to-understand signage.

Once you understand user needs and behavior, the next step is to develop a wayfinding strategy. This strategy should outline the goals of the wayfinding system, as well as the specific steps that you’ll take to achieve those goals. The wayfinding strategy should also be aligned with the overall design of the space.

After developing a strategy, make sure to collaborate with stakeholders like architects, engineers, and other professionals who are involved in the design of the space. Stakeholders can provide valuable input on the wayfinding system, and they can also help to ensure that the system is implemented correctly.

The final step in designing an effective wayfinding system is to incorporate sustainability. This can be done by using materials that are environmentally friendly, and by designing the system in a way that minimizes its impact on the environment. Sustainable wayfinding not only benefits the environment but can also enhance your organization’s reputation and appeal to eco-conscious users.

Wayfinding and Accessibility

Creating an inclusive environment is essential for any public space, and wayfinding plays a significant role in ensuring accessibility for all users.

Individuals with disabilities may face unique challenges when navigating public spaces. For example, visually impaired users may struggle to read standard signage, while those with mobility impairments may require ramps or elevators to navigate different levels. Understanding these challenges is crucial for designing a wayfinding system that accommodates the needs of all users.

Adopting a Universal Design – an approach to design that considers the needs of all users, including people with disabilities, can help to create wayfinding systems that are accessible to everyone. Therefore, ensuring it is both functional for users with disabilities and intuitive and efficient for all other users.

In many countries, there are legal requirements for public spaces to be accessible to individuals with disabilities. For example, the Americans with Disabilities Act (ADA) in the United States sets specific guidelines for signage, pathways, and other elements to ensure accessibility. Complying with these regulations is not only a legal obligation but also a demonstration of your commitment to inclusivity.

Best Practices for Inclusive Wayfinding

To create a truly inclusive wayfinding system, consider the following best practices:

• Use clear, high-contrast signage with large fonts and symbols that are easy to read.
• Incorporate tactile elements, such as Braille or raised lettering, to assist visually impaired users.
• Include auditory cues, such as spoken directions to guide users with visual impairments.
• Ensure pathways are wide enough to accommodate wheelchairs and provide ramps or elevators where necessary.
• Provide clear, easy-to-understand information about accessible routes, entrances, and facilities.

Wayfinding Technology

Technology is revolutionizing wayfinding, providing innovative solutions that enhance user experience and streamline navigation. Here are some of the ways technology has improved wayfinding:

Digital Signage and Displays

Digital signage and displays offer dynamic, real-time information to users, making them an essential component of modern wayfinding systems. 

Mobile Applications

Mobile applications have become increasingly popular for wayfinding, as they provide users with personalized, on-the-go navigation assistance. By utilizing GPS technology, beacons, and WiFi signals, mobile apps can offer turn-by-turn directions, location-based recommendations, and even real-time updates on accessibility features.

Augmented Reality (AR)

Augmented reality is an emerging technology that superimposes digital elements onto the user’s view of the physical world. In wayfinding, AR can provide users with visual routes as they walk or navigate through an environment. Popular AR apps like Pokemon Go showcase the immense potential of this technology in the wayfinding domain.

Artificial Intelligence (AI)

Artificial intelligence has made significant strides in recent years, including in wayfinding. AI-powered chatbots and virtual assistants can understand and respond to natural language queries, helping users find their way by providing personalized guidance and recommendations based on their current location. AI can also recommend the best route to a destination based on the user’s preferences and the current traffic conditions.

Smart Cities

As cities become smarter and more connected, wayfinding is set to reach new heights. According to research, the global smart city market is expected to reach $820.7 billion by 2025. This growth is driven by the integration of IoT devices and sensors, enabling real-time data collection and analysis, which greatly enhances wayfinding capabilities.

In a smart city, digital kiosks, connected streetlights, and other infrastructure can communicate with each other and with users, making navigation seamless and efficient.

Wayfinding and User Experience

User experience (UX) is the experience a user has with a product or service. It includes the way the product or service is designed, how easy it is to use, and how enjoyable it is to use.

Leveraging a user-centered design helps you to focus on the needs of users and create a positive user experience with a wayfinding system.

The Benefits of Positive User Experience

A positive user experience has the following benefits:

• Increased satisfaction from using a product or service
• Increased loyalty to a brand
• Increased recommendation via word-of-mouth and social media.

The wayfinding experience can have a significant impact on users. When users are able to find their way without stress, they feel confident and in control. However, when users get lost or confused, they can feel frustrated and anxious.

The emotional impact of wayfinding can be influenced by a number of factors, including the design of the wayfinding system, the user’s familiarity with the environment, and the user’s individual personality.

Case Studies of Successful Wayfinding and User Experience

Case Study 1: Virginia Hospital Center

An incredible case study of a successful wayfinding system is Phunware’s powerful healthcare solution for Virginia Hospital Center (VHC). We provided VHC Health with wayfinding solutions to enable their patients, visitors, and staff to access interactive maps that direct them to their destinations in real time. 

The wayfinding solutions work on both iPhones and Android devices and enhance navigation around the VHC Health facility including floor levels.

Case Study 2: Atlantis Paradise Island Resort

Another interesting case study is how Phunware’s tech helped Atlantis Paradise Island to offer both its staff and guests a sophisticated mobile engagement platform. The solution helped to enhance the Atlantis brand experience by providing their guests with Location-Based Services (LBS), interactive mapping, wayfinding, and indoor positioning, thereby improving operational and staff efficiencies. 

Future of Wayfinding

New technologies are constantly reshaping the wayfinding landscape, offering exciting possibilities for the future. Some notable advancements include:

1. Geofencing: current developments in geofencing will strengthen hotels, resorts, and healthcare organizations in providing more personalized services for their guests such as location-based services (LBS).
2. Beacon Technology: Beacons use Bluetooth signals to transmit information to smartphones, enabling real-time indoor navigation and personalized experiences and marketing based on user location.
3. Virtual Reality (VR): VR has the potential to revolutionize wayfinding by allowing users to explore and familiarize themselves with an environment before physically visiting it.
4. Autonomous Vehicles: As self-driving cars become more prevalent, wayfinding systems will need to adapt to facilitate seamless navigation and communication between vehicles and infrastructure.

The future of wayfinding presents opportunities for innovation such as harnessing the power of data analytics and machine learning to create smarter and more personalized wayfinding systems. It’s also possible to integrate game-like elements into wayfinding to make navigation more engaging and enjoyable thus, encouraging users to explore their surroundings and discover new experiences.

Conclusion

Effective wayfinding is essential for any environment as it helps people to navigate their way around environments easily. The elements of effective wayfinding include signage, lighting, color, materials, architecture, and technology. They can be used individually or in conjunction with one another for different environments.

User experience is an important component of wayfinding as it enhances the creation of a smooth and enjoyable navigation experience. Creating an inclusive environment is essential for any public space, and this should include making sure wayfinding systems are accessible to everyone. 

Technology is revolutionizing wayfinding, providing innovative solutions that enhance user experience and streamline navigation. 

The future of wayfinding presents opportunities for innovation and greater sustainability, and the use of data analytics and machine learning can create smarter and more personalized ways of navigating around an environment. 

By now, you’d have understood that effective wayfinding is essential for a variety of environments and to create an efficient and inclusive wayfinding system, you must ensure that users’ preferences and needs are taken into account. 

If you’re looking to reduce the stress and frustration of patients, clients, visitors, and users, or you’d like to improve your existing wayfinding system to incorporate the latest technologies, Phunware provides wayfinding development solutions for organizations to enable them to provide users with the state-of-the-art navigation experience. 

Chat with us to get started toward your wayfinding success!

The post Finding Your Way: An In-Depth Guide to Wayfinding appeared first on Phunware.

That’s where a solid mobile app growth strategy comes in.

Mobile app growth strategy is the set of activities, tactics, and techniques that app developers and marketers use to acquire, engage, and retain users, and maximize revenue generation. A well-thought-out strategy plays a crucial role in achieving high user acquisition and retention, and revenue goals.

In this blog post, we’ll explore everything you need to know about mobile app growth strategy. From understanding the fundamentals to tips and tactics for effectively acquiring, retaining, and monetizing users, adoption of best practices, and how to measure success.

Whether you’re a mobile app developer, app marketer, or app growth strategist, this guide will provide you with the insights and tools needed to succeed in the hyper-competitive world of mobile apps.

Let’s dive right in.

Understanding Your Audience

A successful mobile app growth strategy starts with understanding your audience. Knowing who you’re creating the app for, how they’ll use it, and what they need it to do are all essential elements of success. Here are the steps involved in understanding your audience:

The first step is conducting market research. This involves researching your target market and learning about their needs and preferences. You can do this by exploring other related apps, analyzing customer reviews and feedback, and conducting surveys and interviews with potential users.

Once you’ve gathered data from your market research, you can start to define user personas. This involves creating detailed profiles of your ideal users with information such as age, gender, location, education level, interests, and any other relevant details. This gives you a better understanding of who to target and empowers you to create a tailored growth strategy.

Evaluating user behavior is also an important part of understanding your audience. You can analyze user behavior through downloads, retention rates, in-app purchases, and more to gain insights into how users are engaging with your app and what they find valuable. Google Analytics, Flurry, and Mixpanel are examples of tools that help you to analyze user behavior.

Finally, it’s essential to use feedback to improve your app and make it more user-friendly. User feedback will give you an understanding of what users like and don’t like about your app and what features they would like to see implemented.

It can often be challenging to fully understand your audience thus, it’s essential to partner with professionals who can help you simplify this discovery process. Phunware provides full-stack mobile solutions that enable organizations to easily understand their audience and enhance their app growth strategy.

Optimizing User Acquisition

As the mobile app ecosystem continues to become more crowded and competitive, the cost of acquiring users has also been growing in recent years. It’s important more than ever to have a strong user acquisition strategy to drive mobile app growth.

Before you begin acquiring users, you need to develop a comprehensive user acquisition strategy. To do so, you should begin by setting specific, measurable goals that you want to achieve through user acquisition. For example, do you want to acquire 1000 users in the first month? Or perhaps you want to lower the cost per acquisition by 25%? Defining your goals will help you measure your progress and success.

Once you have your goals, you need to determine how you’re going to acquire users. This includes deciding which channels and platforms you will use and identifying the target demographic for each channel based on factors such as age, gender, and interests.

Implementing App Store Optimization (ASO)

App Store Optimization (ASO) is crucial in user acquisition. ASO is the process of improving the visibility of your app in stores, such as Google Play and the Apple App Store.

You can improve your app’s ranking and drive more organic downloads when you optimize your app store page by focusing on keywords, descriptions, and visuals. Identify the most relevant keywords for your app and use them in the title, description, and screenshots. You should also ensure that your visuals are clear and engaging to encourage users to download your app.

Once you have optimized your app store page, consider launching an advertising campaign to drive even more downloads. This can include running ads on platforms such as Google Ads, Facebook Ads, or Apple Search Ads.

When launching your ads, make sure you’re targeting the right audience with precise targeting options such as demographics and interests. You can also test different ad creatives to determine which one is most successful.

Phunware offers mobile advertising expertise to deliver unmatched growth and improve your ROI. From Media Planning to Campaign Optimization, we can effectively target audiences to drive strong campaign performance.

Leveraging Social Media Platforms

Social media is also a great way to acquire users. You can promote your app on platforms such as Twitter, Facebook, Instagram, and YouTube. Use visuals and videos to showcase the features of your app and encourage users to download it. You can also leverage influencers and user-generated content to reach more people.

Enhancing User Retention

Retaining mobile app users is just as important as acquiring new ones. Enhancing user retention can contribute significantly to the growth of your mobile app. It not only helps in maintaining a consistent user base but also helps in improving the app’s ranking in the app stores.

Research into global user retention rate shows that the average retention rate for iOS apps dropped from 25.6% to 4.3% over 30 days in Q3 2022 while it dropped from 22.6% to 2.6% for Android apps in the same period. If you’re an app developer, app marketer, or app growth strategist, this shows how important it is to keep users engaged with your mobile app.

The following are four vital tactics for keeping users engaged with your app:

1. Focus on User Experience

You know how frustrating it can be when an app is slow to load or the navigation is confusing. That’s why focusing on user experience is key to user retention. Make sure to use a mobile-friendly design, optimize the app for speed, and provide a streamlined navigation system. Doing these will improve the user experience and thus increase engagement and retention.

2. Implement Push Notifications

Push notifications are a great tool to engage users and keep them engaged. They can be used to alert users of new content, remind them to use the app, or offer promotional discounts. Just make sure to use them sparingly and keep them personalized. If notifications are too frequent, users may opt out or uninstall your app entirely.

Push notifications are an essential feature of mobile engagement alongside other audience monetization techniques such as direct campaigns.

3. Create In-App Personalization

Creating in-app personalization is another great way to increase user engagement. This means allowing users to customize their experience within the app. You can do this by offering personalization features for the home screen, enabling notification preferences, etc, thus giving users a feeling of control and helping to build loyalty.

4. Leverage Gamification Elements

Lastly, infusing elements of game design into the user experience encourages users to complete tasks, engage with content, and even interact with one another. Adding game elements keep users engaged and encourages them to come back to the app.

Monetizing Your App

Developing a mobile app is only the first step, the key to long-term success is monetizing your app effectively. To make your app profitable, you need to choose the right app monetization model. Below are some popular ways you can monetize your app

Implementing  In-app Purchases

In-app purchases have become a significant source of revenue for many app developers and it’s a great way to keep users engaged. According to a report by Allied Market Research, the in-app purchase market is growing at a CAGR of 19.8% from 2020 to 2027 and would reach an estimated revenue of $341 billion by 2027.

With in-app purchases, users buy additional content, virtual goods, or services ranging from currency to premium content. One of the keys to successful in-app purchases is to make them timely and relevant.

Hospitality and healthcare organizations particularly can monetize their apps using in-app purchases. For example, a healthcare provider could offer premium services such as virtual consultations or personalized health plans for a fee. Similarly, a hospitality company could offer in-app purchases for additional services such as room upgrades, late checkouts, or exclusive access to amenities.

Integrating Ads

Advertising is another popular way to monetize apps. It involves placing ads in your app, either in the form of banner ads, interstitial ads, or video ads. This approach can be a great way to bring in extra revenue without requiring users to make any purchases.

However, it can also create a less-than-ideal user experience, so you should consider how intrusive the ads will be before you decide to use this model.

Offering Premium Features

Premium features are another app monetization tool. You can offer core app functionality for free but charge users for additional features, such as advanced features, unlimited access, or ad-free experiences. This monetization model works best for apps that appeal to power users and are used frequently.

Measuring and Analyzing Your Success

Measuring your app performance is essential for a successful mobile app growth strategy. Key Performance Indicators (KPIs) help you measure performance against predetermined goals and objectives and they can provide you with insights into whether your app is growing or not, and help you identify areas for improvement. Below are three important KPIs you should track:

User Engagement

User engagement is essential for understanding your app’s performance. It’s important to measure how many people are actively using your app and how often they’re returning. To measure user engagement, you can track metrics such as the average session time, the number of sessions per user, the number of daily and monthly active users, and the total time spent in your app.

The more engaging an app is, the more likely users are to spend time on it, return frequently, and recommend it to others. High user engagement leads to increased retention and revenue in the long run.

Retention Rate

User retention rates measure how likely users are to keep using your app after their first session. It’s important to track this metric as it’ll help you understand if users are finding value in your app and if they’re likely to come back. To measure retention rates, track the percentage of users who return to your app on any given day, week, or month.

App Store Ratings and Reviews

Ratings and reviews on the app store are important metrics to monitor for any mobile app. Positive ratings and reviews can help boost your app’s visibility and downloads, while negative ratings and reviews can cause potential users to look elsewhere. To analyze ratings and reviews, look for trends in the feedback and use this as an opportunity to make improvements to your app.

Refining and Scaling Your Strategy

Refining your app growth strategy can help you identify the most effective channels to promote your app, optimize your user experience, and ultimately, drive app growth.  The recommended steps for refining your app growth strategy include

A/B Testing

A/B testing is a powerful tool that can help app developers and marketers improve app engagement rates. It involves creating two versions of an app, with one serving as a control and the other as the test version.

Test versions can include variations in elements such as app design, user interface, or in-app content. By observing how users interact with both versions and comparing performance metrics, you can gain valuable insights into which version works best. Some examples of A/B tests include testing different app icons, testing different call-to-actions, and testing different pricing plans.

Surveys

Conducting surveys is another essential step in refining your app growth strategy. Surveys can help you better understand your users and their needs, and how they interact with your app. This allows you to make more informed decisions about how to improve your app to better meet user needs.

You can conduct surveys using in-app or email surveys. It’s important to make sure the questions in a survey are easy to understand.

Adapting to Market Trends

Market trends are continually changing, and app developers and marketers need to be able to adapt quickly. Staying up-to-date on the latest trends enables you to stay competitive and attractive to users. You can also use market trends to identify new growth opportunities. For example, Meta introduced Stories to Instagram in 2014 and later on Facebook in 2017 to compete with Snapchat’s features.

Experimenting with New Platforms and Technologies

Exploring new avenues such as AR and VR, podcasts, and new social platforms can help you reach new audiences and attract new users. However, you should critically asses these platforms and technologies to determine which will be most effective and generate positive ROI for your mobile app growth strategy.

In conclusion, mobile app growth strategies are essential for any successful mobile app development. Understanding your audience, optimizing user acquisition, enhancing user retention, monetizing your app, and measuring and analyzing your success are key elements of a successful strategy. 

Additionally, staying up-to-date with market trends, and experimenting with new platforms and technologies are important tactics for fostering mobile app growth.

At Phunware, we understand the importance of an effective mobile app growth strategy, thus we provide you with everything you need to succeed on mobile. Whether you are looking to improve your existing app or need a new one entirely, Phunware’s comprehensive mobile app solutions can deliver the technology and analytics you need to optimize your mobile app growth strategy and drive more downloads and revenue. 

Chat with us today to learn more about how we can help you achieve mobile app success!

The post The Ultimate Guide to Mobile App Growth Strategy appeared first on Phunware.