App Marketing 101: 12 Ways to Help Users Discover Your Mobile App
12 Ways to Help Users Discover Your Mobile App.
How do you get people to notice and download your app?
The sheer number of apps on the market is incredible. Brands can’t just put their apps in the stores and expect the users to come running. No matter how good your content, It takes smart marketing and promotion to break through the clutter.
With a strategic blend of both paid and organic user acquisition strategies, you can drive app downloads and encourage usage. At Phunware, we’ve developed and launched hundreds of popular apps for some of the world’s leading brands. This eBook breaks down everything we’ve learned about app marketing so you can get a head start on success.
Download this eBook to learn:
- Why app-install (or “performance”) advertising can be your best friend
- How to succeed with paid search, earned media, and social
- Which traditional marketing methods are best suited to app marketing
- How and why you should optimize for the App Store and Google Play
