The post Phunware Partner: GolfTranz – Feature Sheet appeared first on Phunware.
]]>Hospitality Mobile Solution.
Create an unforgettable experience for golfers with one mobile application. Welcome golfers with style and efficiency, and give them the power to personalize their golfing experience.
Download the feature sheet to learn more.
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]]>The post Phunware Partner: Vizzia – Feature Sheet appeared first on Phunware.
]]>The Mobile Strategy for the Hospital of the future.
Phunware is a leading healthcare provider in mobile patient experiences, with a focus on EHR integration, indoor location services and location- based engagement.
- Provide patients convenience and control
- Consolidate multiple services into a unified platform
- Increase adoption of apps
- Improve operational efficiencies
Download the feature sheet to learn more.
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]]>The post Phunware Platform Overview – eBook appeared first on Phunware.
]]>The Phunware cloud platform provides the only fully-integrated enterprise software platform for mobile that gives companies the products, solutions, data and services necessary to engage, manage and monetize their mobile application audiences globally at scale.
Download the overview to learn more about how Phunware is transforming the way consumers and brands interact with mobile in the virtual and physical worlds.
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]]>The post Location Technology 101 – eBook appeared first on Phunware.
]]>A quick primer to help brand marketers understand the latest tools.
What does location tech mean for your business?
Brands are using location technologies to reach and engage with customers in exciting new ways. But mobile and location technologies are changing fast. Download this eBook where we break down:
- The roles of GPS, Wi-Fi and Bluetooth
- Beacons, both physical and virtual
- Emerging options like Smart LED lighting and visible light communications (VLC)
- How location tech can enhance your mobile strategy
We’ve also included three real-world use cases that brand marketers can put to work right away.
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]]>The post Hospital Budget Busters – eBook appeared first on Phunware.
]]>Hospitals are under more pressure than ever
With an aging population, an increasing number of chronic diseases, and the ever increasing cost of treatment, financial pressures for hospitals aren’t going away anytime soon. But there are areas where needless costs caused by operational inefficiencies can be quickly addressed. Strategies such as wayfinding, automated check-ins, real-time location systems, and location sharing can help.
Download the eBook to learn:
- What shapes today’s U.S. healthcare cost structure
- Common operational inefficiencies and how they affect a hospital’s bottom line
- Digital and location-based strategies to solve these problems and reduce needless costs
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]]>The post Mobile and Location Tech in the Retail Renaissance – eBook appeared first on Phunware.
]]>An agile approach to get quick wins now and scale for long-term success
The latest mobile engagement and location technologies offer retailers new ways to delight and serve shoppers (and optimize associate performance).
Download this eBook to learn more about:
- The technology specifics and tactics you need to know
- Where to start with a limited investment
- How to scale for more capabilities and even better results
The post Mobile and Location Tech in the Retail Renaissance – eBook appeared first on Phunware.
]]>The post How to Re-Engage Your Users Like A Boss – eBook appeared first on Phunware.
]]>Download and learn 6 ways to drive users back to your app.
Users losing interest in your app? It’s time to rethink your strategy. Your app’s success depends on how engaged your users are—but how do you make sure they stick around? From knowing specifically who you’re targeting to carefully defining how you’ll tailor your notifications, it’s essential to create a clearly defined strategy around engaging your audience.
Need some help figuring out where to start? We’ve got you covered! Check out our eBook to learn:
- How to be impossible to ignore, but never needy
- The best reward strategies for your users
- Relevant and effective approaches to monetization
The post How to Re-Engage Your Users Like A Boss – eBook appeared first on Phunware.
]]>The post 6 Smarter Questions to Ask Your Monetization Partners – eBook appeared first on Phunware.
]]>You may already know that monetizing your app’s audience is a great way to add another revenue stream for your business. But how do you know if you’re getting everything you need—and deserve—from your monetization partners?
Drilling down with specific questions can help uncover deeper truths about the extent of your partnership, future growth opportunities and more.
Whether you already have a monetization partner or are on the hunt for a new one, download this handy cheat sheet to help you make your decision. (We especially like hearing your conversations around Question #3.)
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]]>The post Mobile First: Harnessing the App Lifecycle for Transformative Business Success – eBook appeared first on Phunware.
]]>Discover what it takes to close the mobile opportunity gap
The world hasn’t just gone digital: it’s gone mobile. Now, businesses must shift their mindset, operational strategy, budgets and even org structure to capture this incredible opportunity and position their brand for short- and long-term success.
This eBook distills this seismic shift through the lens of the mobile application lifecycle, a strategic and tactical model with actionable items to address at every stage, including:
- Phase 1: Strategize to define your ideal experience, ecosystem and resources
- Phase 2: Create your app in-house, outsourced or via brandable pre-built solutions
- Phase 3: Target and acquire high-value users; grow your app user base
- Phase 4: Engage and monetize your audience
- Leverage data to optimize, rinse and repeat!
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]]>The post Phunware’s 2017 Mobile Future Survey – Report appeared first on Phunware.
]]>Discover what daily smartphone and tablet users want from their mobile experiences.
We all know the mobile revolution is well underway, but what exactly does that look like? Take a deeper dive into the data for insights into user preferences and where mobile is headed.
What you’ll find in the Phunware 2017 Mobile Future survey:
- Types of apps daily users turn to most often
- What drives app downloads
- Why some apps remain unused and dormant
- Where, when and how often users engage with mobile devices
- The kind of personal info users are willing to share in exchange for value and utility
- And more!
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]]>The post Mobile Marketing Automation – eBook appeared first on Phunware.
]]>Why it matters, how different industries are using it and how to get started.
Today’s consumers demand brand experiences that are tailored to their individual preferences and relevant to where they are and what they’re doing. Mobile marketing automation is an emerging discipline that provides the tools and tactics brands need to reach these context-savvy consumers more effectively. This eBook offers a helpful overview and key considerations for getting started.
Download this eBook to learn:
- The differences between geo-fencing and proximity messaging campaigns
- Use cases for retail, healthcare, sports and entertainment, airports and multi-unit residential brands
- Five qualities to look for when choosing a mobile marketing automation partner
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]]>The post How Multi-format Digital Wayfinding Empowers Patients and Visitors – eBook appeared first on Phunware.
]]>One solution, multiple formats, maximum flexibility
Each patient or visitor is a unique individual, and no two patient populations are alike. It just makes sense for hospitals and other healthcare facilities to offer multiple methods of digital wayfinding to serve different individuals and populations.
Download this eBook to learn:
- How a single solution can deliver digital wayfinding across multiple formats
- The benefits of an integrated approach
- Important criteria for selecting a digital wayfinding partner
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]]>The post Mobile Data: The Missing Link in Your User Acquisition and Engagement Strategies – eBook appeared first on Phunware.
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Mobile Data: The Missing Link in Your User Acquisition and Engagement Strategies
How marketers can make the most of the daily mobile data trail
Everything people do on a mobile device—browsing the web, playing games, watching video, engaging on social, tapping on ads, taking an Uber or Lyft somewhere, etc.—generates valuable data. And most marketers aren’t taking full advantage of it. This eBook shows you how to harness the nonstop stream of mobile data and turn it into actionable insights and successful strategies.
Download “Mobile Data: The Missing Link” to learn about:
- The daily mobile data trail and where it leads
- How mobile data can help you acquire more higher-value app users
- Why contextual insights are so important for marketing
- Best practices for user acquisition, contextual marketing and user engagement
- And much more
The post Mobile Data: The Missing Link in Your User Acquisition and Engagement Strategies – eBook appeared first on Phunware.
]]>The post Where Do We Go from Here? How Wayfinding Reduces Missed Appointments and Boosts Patient Satisfaction – eBook appeared first on Phunware.
]]>How Hospitals Can Reduce Missed Appointments and Increase Patient Satisfaction
Hospitals can be impossible to navigate—and that’s a big problem. For a patient or visitor, trying to navigate the average hospital is like getting dropped into a new city without a map, and perhaps without speaking the language. It’s tricky, to say the least.
Download this eBook to learn how you can help patients and visitors avoid the following navigational hurdles:
- Visitors may have to go outside in order to travel between hospital units.
- Personalized wayfinding: guide patients and visitors through your facility to their destination with a blue dot tracking their progress just like an in-car GPS system.
- There’s a lot of visual clutter. Signage is overloaded with information.
- Information desks can be hard to find—if they exist at all.
- And more!
The post Where Do We Go from Here? How Wayfinding Reduces Missed Appointments and Boosts Patient Satisfaction – eBook appeared first on Phunware.
]]>The post Capitalize on Context: Retail Location Marketing – eBook appeared first on Phunware.
]]>What retailers need to know about geo-fencing, proximity marketing and more.
Thanks to mobile apps and smartphones, retail marketers have powerful new tools to help drive foot traffic, influence shopping behavior and ultimately generate more sales. With so many different tactics and technologies, it can seem like a lot to wrap your head around. This eBook offers a quick overview to help you get started or brush up on the basics.
Download this eBook to learn:
- How mobile technologies help you understand and predict consumer context behavior
- Two primary tactics—geo-fencing and proximity marketing
- Three ways to unlock greater personalization than ever before
The post Capitalize on Context: Retail Location Marketing – eBook appeared first on Phunware.
]]>The post Getting Started with Beacons in Your Hospital – eBook appeared first on Phunware.
]]>Enhance your mobile app with wayfinding, notifications and more.
Bluetooth-enabled beacons can be powerful tools for enhancing the patient experience. Working in tandem with a mobile app, beacons can help patients and visitors find their way indoors and enable you to send contextually relevant messages to them in real time.
Download this overview to learn:
- How beacons actually work
- The advantages of using a beacon system
- The most valuable beacon capabilities for hospitals
- Recommendations and tips from Phunware experts
The post Getting Started with Beacons in Your Hospital – eBook appeared first on Phunware.
]]>The post A Day in the Life with App-Enabled Luxury – eBook appeared first on Phunware.
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A Day in the Life with App-Enabled Luxury
How the luxury residence experience can go well beyond amenities
High-end properties are always looking for the next differentiator, and amenities just aren’t enough anymore. Residents want just the right amount of service at just the right time, delivered in just the right way. In this eBook, Phunware shows how branded mobile apps can meet these demands and help your property stand out from the competition.
Download this eBook for insights on:
- How a branded mobile app can become the hub of resident life
- Ways to streamline package tracking, maintenance and resident activities
- The importance of big data in a cross-screen world—and how to leverage it effectively
- Where high touch meets high tech—and why it matters
The post A Day in the Life with App-Enabled Luxury – eBook appeared first on Phunware.
]]>The post Your Hospital App Launch Guide – eBook appeared first on Phunware.
]]>Best practices, tips and tactics to help make your new app a success.
How do you take your mobile app from idea to reality?
Successfully launching a branded hospital app doesn’t have to be too daunting. At Phunware, we’ve created hundreds of apps for dozens of different hospitals and other brands. We’ve distilled everything we’ve learned into this step-by-step eBook. From building your team to promoting your app, this guide will help you stay on track through launch day and beyond.
Download this eBook to learn:
- Roles and responsibilities: Who does what?
- How to gather and deliver app content that keeps users coming back
- Which marketing tactics can help you reach internal audiences, patients and visitors
- What needs to happen when, so everything runs smoothly
The post Your Hospital App Launch Guide – eBook appeared first on Phunware.
]]>The post Revive a Struggling App With Location Tech – eBook appeared first on Phunware.
]]>Boost app performance, engagement and installs
What if your mobile app isn’t performing well? Unfortunately, that’s pretty common. But location technology can help bring underperforming apps back to life. This eBook shows you how, providing insights on:
- Solid reasons enhancing your app can help increase your ROI
- The basics of location-aware technologies
- What consider between outsourcing and in-house development
- Definitions of common location technologies including GPS, Wi-Fi, beacons and more
The post Revive a Struggling App With Location Tech – eBook appeared first on Phunware.
]]>The post App Marketing 101: 12 Ways to Help Users Discover Your Mobile App – eBook appeared first on Phunware.
]]>12 Ways to Help Users Discover Your Mobile App.
How do you get people to notice and download your app?
The sheer number of apps on the market is incredible. Brands can’t just put their apps in the stores and expect the users to come running. No matter how good your content, It takes smart marketing and promotion to break through the clutter.
With a strategic blend of both paid and organic user acquisition strategies, you can drive app downloads and encourage usage. At Phunware, we’ve developed and launched hundreds of popular apps for some of the world’s leading brands. This eBook breaks down everything we’ve learned about app marketing so you can get a head start on success.
Download this eBook to learn:
- Why app-install (or “performance”) advertising can be your best friend
- How to succeed with paid search, earned media, and social
- Which traditional marketing methods are best suited to app marketing
- How and why you should optimize for the App Store and Google Play
The post App Marketing 101: 12 Ways to Help Users Discover Your Mobile App – eBook appeared first on Phunware.
]]>The post Fans, Fun and the Future – eBook appeared first on Phunware.
]]>How custom mobile apps are transforming live events.
What’s the smartest way to up the entertainment factor at your venue?
These days, live events are far more than just watching a game or concert. People expect a seamless mix of physical and digital experiences across every screen—including the screens on their smartphones. With custom mobile apps, venues are finding new ways to create amazing fan experiences that extend from home to the venue and beyond. (PS: Those apps are also a great way to boost revenue.)
Phunware has created immersive applications for some of the top live event venues and productions in the world. This eBook outlines everything we’ve learned about venue apps, including best practices and the features fans want most.
Download this eBook to learn:
- Helping fans explore their options at the venue
- Using location-based marketing to drive revenue in and outside your venue
- Integrating streaming video and gamification for stronger fan engagement
- Tracking and analyzing fan behavior and engagement to improve operations
The post Fans, Fun and the Future – eBook appeared first on Phunware.
]]>The post Welcome to Where You Are: Location-Aware Technology – eBook appeared first on Phunware.
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Welcome to Where You Are
Reaching More People with Location-Aware Technology.
What is location-aware technology?
Tools like geo-fencing and beacons make it possible for companies to reach out and engage their customers in new and amazing ways, and they’re still pretty cutting-edge. Don’t worry—you’re not the only person who has typed “What is a geo-fence?” into Google. This article is your location technology primer.
Get Insights On:
- How GPS, geo-fencing and beacons actually work
- The most effective applications for each technology
- Location tech use cases for multiple industries
The post Welcome to Where You Are: Location-Aware Technology – eBook appeared first on Phunware.
]]>The post Mobile Apps Redefine Luxury Living in Real Estate – eBook appeared first on Phunware.
]]>Branded Mobile Apps Are the Future of Lifestyle Management at Luxury Properties
The definition of luxury living is evolving.
Opulent amenities and a great location are no longer enough to differentiate your property from competitors. Affluent residents today expect their lifestyle to have a technology component, and the easiest way to meet (and exceed) that expectation is with a feature-rich mobile app.
Get Insights On:
- The expectations of today’s luxury residents
- Where to focus your attention to drive profits
- How your residents can use a mobile app for lifestyle management
The post Mobile Apps Redefine Luxury Living in Real Estate – eBook appeared first on Phunware.
]]>The post A Flexible Solution for Both Hospital Wayfinding and Asset Tracking – eBook appeared first on Phunware.
]]>How much equipment has rolled right out your door?
With sprawling campuses, bustling hallways, and equipment that’s designed to be mobile, hospitals are prime candidates for asset loss and theft. The kicker: hospital assets are expensive.
But technology is your friend. With an app and beacons, you can track:
- Equipment location, maintenance and utilization
- Personnel
- Even patients (high-risk and otherwise)
- And you can help patients navigate through your facility
The post A Flexible Solution for Both Hospital Wayfinding and Asset Tracking – eBook appeared first on Phunware.
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