Blog Articles

You may already know that monetizing your app’s audience is a great way to add another revenue stream for your business. But how do you know if you’re getting everything you need—and [...]

Audience building. User acquisition. Performance marketing. App-install advertising. Whatever you call it, all these terms amount to the same thing: running mobile campaigns that focus on [...]

The recent announcement that Amazon is acquiring Whole Foods Market has rocked the business world, as pundits, retailers and grocery execs struggle to wrap their heads around what it all means. [...]

According to the recent 2016 Concessions Benchmarking Survey from Airports Council International – North America, just over 60% of North American airports have a dedicated website—a number [...]

According to the Internet Advertising Bureau (IAB), brands and agencies are getting very excited about in-game advertising. IAB points to reasons such as mobile devices, new technology, new ad [...]

Mary Meeker is a bona-fide tech legend. An author, analyst and general partner at Silicon Valley venture capital firm Kleiner Perkins, Ms. Meeker issues an annual Internet Trends report and [...]

At Phunware, as you may already know, we are big fans of data because of how it can help us understand our audiences better and deliver more relevant and authentically mobile experiences to [...]

Let’s face it: when you’re looking for the right partner to help you create a mobile app and win across the application lifecycle, app content management is probably the last thing you’re [...]

Returning to work after an action-packed conference is always an effort, and for the Phunware team that attended Google I/O, that felt especially true. This year, our group of ten attendees [...]

(Originally published on April 25, 2017) As its name suggests, performance marketing is a model under which you pay only when your mobile ads, well, perform. Performance is defined as delivering [...]

Because the mobile world moves so fast, everybody at Phunware works hard to stay up-to-date on the latest trends and technologies. I’m sure it’s the same in your world. That’s [...]

We’ve talked a lot on our blog about how location-based services can drive both intent and conversion—and how brands can leverage location to influence the entire customer journey. For many [...]

At Phunware, we love data. It’s the best way to understand your customers and app users to make more informed strategic decisions. While mobile devices offer rich contextual data about users, [...]

Think about your personal media consumption habits—how you use the different devices in your life to engage with your favorite digital content. You may realize that you’re watching more video on [...]

Requests for proposal (RFPs) are an important part of any major custom mobile initiative. It’s common for large or complex businesses to use RFPs to solicit mobile solution ideas and [...]

In work or personal life, one of the most frustrating things we can encounter is untapped potential: the teammate who underperforms, the company that announces a poor strategic decision, the [...]

When the new year starts, many of us make resolutions to achieve certain outcomes. Saving for a big vacation, getting in shape, making more time for family and friends…January is the time [...]

In my last blog post, Why You Should Be Paying Attention to Mobile Application Lifecycle Management, I discussed the importance of involving the right groups from across your organization as [...]

It’s time to think differently about mobile. We’re not talking about devices here—we’re talking about mobile apps and channels as a platform, a discipline, a plethora of tactics [...]

At Phunware, we understand that bringing a mobile app to life can happen in many ways, from conception to launch. Sometimes an idea takes a more straightforward path, while other projects may [...]

Venture capitalists Peter Wagner and Martin Giles coined the term “authentically mobile” to refer to experiences and services that could never have come to fruition without a mobile device (think [...]

When it comes to big data, Strata + Hadoop World is the big time. It’s the world’s largest conference of its kind, where the big data community comes together to explore everything [...]

Alexa, bring me my slippers. Siri, pour me a cocktail. Our devices may not make life this easy for us quite yet, but we are definitely heading in that direction. Homes and the connected devices [...]

Mixed-use and transit-oriented developments are increasingly popular all across the U.S. According to Axiometrics, mixed-use developments will make up nearly a third of all apartment properties [...]

There’s no such thing as a dull day in a property manager’s office. The phones are always ringing. Residents pop in to say hello or submit a maintenance request. Staff members come in [...]