Blog Articles

Any time you dive into a complex project with multiple stakeholders, communication and alignment are absolutely critical. Group initiatives at work, buying a new home, child rearing…all of [...]

As the economy marches toward recovery, the skylines of Miami, New York, London and other high-growth markets have become increasingly saturated with cranes building luxury residential towers. [...]

Have you ever planned a big party? You organize the menu, hire the vendors, compile the guest list and send invitations, make music selections, coordinate the venue and the decorations and the [...]

It’s December 24th. I’m staring at this year’s hottest gift, the Barbie Dreamhouse™. There are hundreds of pieces spread across the living room and instructions written in eight [...]

Mobile-First vs. Mobile-Only At a recent mobile conference in Chicago, Carrie Bienkoski (CMO of mobile-based business PeaPod) declared, “Don’t think mobile-first, think [...]

TV Everywhere…Literally If you haven’t noticed, the way Americans consume TV and video content is changing wildly. While some of us are upgrading our internet broadband connections to [...]

Phunware’s Cisco roots are deep. Cisco is an investor in Phunware, Phunware is a Certified Cisco Partner and two of Phunware’s co-founders used to work at Cisco. It was great, then, [...]

Remember the very early versions of mobile phones? They were BEHEMOTHS. They definitely did not fit in your purse or your pockets. They had limited functionality. And not everybody was [...]

Leslie Wolke is a nationally recognized wayfinding technology consultant. From wayfinding websites to apps and touch screens, she has developed innovative solutions in collaboration with a number [...]

How many apps do you have on your smartphone? Now, how many of them do you use on a regular basis? Daily? Once a month? Once in a blue moon? And how many have you downloaded and later deleted? [...]

Guess what? Mobile Marketing Magazine has announced the launch of the Mobile Leaders Network (MLN), and we are very pleased to be a founding member! As part of the MLN, Phunware Advertising will [...]

Marketing has always been about sending the right message to the right person, at the right place and time. The digital world opened up new possibilities that marketers have been quick to pounce [...]

When it comes to mobile, there’s always good news and bad news. The good news is that mobile offers ample opportunities for brands to make money. In 2014, we passed the tipping point: [...]

People in media, sports, and entertainment get awfully excited about the idea of live-streaming with their own branded mobile app. After all, if you’re in the business of creating and [...]

Today, an unprecedented number of shoppers are using mobile devices while shopping in brick-and-mortar stores. They use their smartphones for wayfinding, comparison-shopping, checking in, leaving [...]

Innovations in mobile wayfinding are transforming the patient experience at hospitals across the country. Using the latest smartphone and tablet capabilities, branded hospital mobile apps can [...]

Pick the Right In-App Ad Types If you’ve been following our series, you know that we’ve been working to help you understand the best ways to make money from your app. Of course, [...]

Paid or Freemium? You probably want to make money with your app. But if you’ve dabbled in charging for an app, you may have already learned that the most effective tactics are not always [...]

Start with Strategy. Having money comes in handy. For the most part, the days of barter have come and gone, leaving us with cold, hard cash as our basic tool for getting things done. That’s [...]

Note: This post is the second in a two-part series. Click here to skip to Part 1. Because mobile advertising is not the best-regulated system in the world, you need to be diligent about vetting [...]

Note: This post is the first in a two-part series. Click here to skip to Part 2. Mobile advertising is still the “wild west” of digital marketing. Like desktop/laptop advertising, [...]

We’re only a few weeks into 2015, and retail executives are still formulating their resolutions and goals for the year. Right now, organizations are bringing their departments together to [...]

When it comes to brand promotion and driving foot traffic, newspaper inserts and magazine ads, TV commercials and online banners just don’t deliver the revenue retailers expect—and need. Smart [...]

Mobile retail traffic and sales reached an all-time high over Thanksgiving weekend this year. On Thanksgiving Day alone, mobile accounted for 52 percent and 32 percent of eCommerce traffic and [...]

Holiday season is in full swing and though some shopping lists may be partially tackled, it doesn’t mean retailers should comfortably ease off of their marketing efforts. Rather, the period [...]